About

I build technology that adapts to the people and companies using it, under my company Yusuf Young AB in Stockholm.

My current work is Aether Many, a personal AI agent that grows with its owner; Works Like Us, company-specific AI built around one company's knowledge and rules; Company Native, fully managed customer-owned CRM; and FIRE Decision Lab, free tools for making financial-independence decisions.

Building and growing companies

I founded and ran FunnelBud, a CRM and marketing automation company for Swedish small and medium-sized businesses. Holdflight completed its acquisition in 2025.

Before FunnelBud, I built the inbound website and sales process at Cirrato. Earlier, I worked in technology sales at Oracle.

Those jobs taught me the same lesson from different sides. Software and process work best when they fit how people actually make decisions. Making people adapt to a generic system wastes time and usually hides the real problem.

How I work

I publish the arguments, tests, and mistakes behind my work under writing. Some earlier pieces use my former name, Yusuf Hasanogullari. I have also written down how I make decisions, including a strategy mistake I made at FunnelBud for years.

Find me on LinkedIn or X. If you have a concrete reason to talk, Yusuf's assistant can help route it.